One can not help but wonder if big corporations will start changing their web pages that typically consists of:
- A nested navigational structure with no way to find out which parts have changed,
- A lonely press release corner titled “News”,
- Practically no external links unless the site linked to is an official partner in some way
- A hypothetical “front-door navigation path” approach to usability, which is so 2000,
- No signatures or date stamps below articles,
- Advertisement bogus content, which no one cares to read about.
It is time to integrate with the world of blogs, podcasts, RSS, etc., and replace their “Web 1.0 homepages” with it. The most important part of all of this, next to the technical buzzwords, is really about direct communication from people within the company to the people reading along on the web.
They have the resources necessary bring Web 2.0 faster then progressive army of tech enthusiasts who are pushing it now.
Dautovic 